|Introducing the New Face of the 2022 Goesan International Organic Expo|
？ Completion of the symbol and character development for the 2022 Goesan International Organic Expo ？
The 2022 Goesan International Organic Expo Organizing Committee (hereinafter referred to as the “organizing committee”) has completed the development of event identity (EI) such as the signatures and characters that will represent the 2022 Goesan International Organic Expo.
Based on the preliminary survey results, the organizing committee has developed new characters to become the new face of the 2022 Expo, while keeping the signature of the 2015 Expo in order to “maximize continuity, branding, and publicity of the Expo.”
The confirmed characters are “Yoo Kinong (meaning “organic” in Korean) & Eun Mirae (meaning “bright future” in Korean),” which uses the motif of Goesan’s agricultural specialty brand “Goesan Pure Farmer” to represent a couple who farms organically, and contains the message that “organic farming is the future.”
After consulting with experts to select the final characters, a preference survey was conducted on the general public (1,211 people) to determine their preference between “Yoo Kinong & Eun Mirae” and “San Gwadeul,” which were the two finalists. Based on the survey results, “Yoo Kinong & Eun Mirae” was deliberated and decided by the Chungcheongbuk-do Public Design Committee to be the final character.
Choi Nak-hyeon, the secretary general of the organizing committee, stated, “We will do our best to promote the successful hosting of the 2022 Goesan International Organic Expo, which will be the starting point to lead the development of the organic industry in the future by actively utilizing the characters “Yoo Kinong & Eun Mirae,” the new face of the 2022 Expo.”
The 2022 Goesan International Organic Expo is scheduled to be held in Goesan-eup, Goesan-gun (Organic Expo Plaza) for 17 days from September 30 to October 16, 2022 under the theme of “a healthy world opened by organic farming.”
2022 Goesan International Organic Expo EI
Yoo Kinong (Mr. Kinong), Eun Mirae (Mrs. Mirae)